Friday, May 16, 2008

WTF!! Another fucking thing that has to be pretty?!?!?

I am so annoyed right now. Why? I just saw the stupid Dove Deodorant "sleeveless ready" ad.
Goddamnitt, is there no end to the things we females are 'supposed' to make look pretty to mingle with general society. I have NEVER heard of 'sleeveless ready' before and I have read A LOT of Cosmos. Are thier people that actually won't wear a singlet in public becuase they don't think their underarms are nice enough?
Or is this another clever marketting device targetting womens low self-esteem about their bodies?
So now after my boob job, tummy tuck, botox and lip job. After my mani, pedi and facial. After my high heeled shoes and gym membership I am supposed to fucking make my armpits look lovely before donning after a tank top!???!?

I like my armpits big and bushy so perhaps I am missing something. But seriously. Have you ever even thought about being 'sleeveless ready'??

It is also a let-down as I quite like Dove and the efforts they are making through their Campaign for Real Beauty and their Self-Esteem Fund. But this seems like it really going in the oppisite direction.

Ladies our slef-esteem does not reside in our armpits. Although I did used to be proud flashing around my pits when they were nice and hairy ;)

sleeveless ready

3 comments:

Anonymous said...

As much as I can see the value of Dove's campaign for real beauty, I really think, and maybe I'm just being cynical, that someone in their marketing department came up with a GOOD IDEA and Dove, bless their money sucking souls, ran with it.
The amount of harmful chemicals in these products are INSANE! Stuff that makes you stop sweating? Where do people think their sweat goes? Magical Fairy Sweat Land where it's turned into some sort of sustainable energy source?
The reality is that Dove is paying lip-service to a concept that makes them money. Just because they're using models of a healthy weight range and donating money to charity does not change the fact that their primary object is to make money. And that is the end of my rant.

C.C. said...

Those are EXTREMLY good points. Points that I see and have taken into account. I wanted to be slightly nice to them just because they are the only company of their kind doing anything remotly similar. That being said, I think that it is extremely good marketting on their side. Who wouldn't want to choose the lesser of a whole range of evils? and I see them acknowledging that.
Cynisism is good. I appreciatte you for it.
As for the chemicals in their products I for one am a natural deodorant user (if I use one at all). The difference I notived using natural deodarant vs. the chemical ones was astounding. You could smell me, but it smelled GOOD. and NATURAL. and I wasn't rubbing aluminium in my pits!!
I love the way a good healthy armpit smells and I'll take a patchouli smelling pit over one that smells like the girls changing rooms at high school anyday :)
Thanks for your comment :)

Nikki (Mother of the Devil Child) said...

Oh hilarious. Love the first comment and all totally true!